Built for the overlooked. Designed for real life.
At INSRPRO™ | INSURANCE ProActive, we believe benefits should be more than check-the-box coverage—they should be understandable, accessible, and aligned with life’s real moments. That’s why we’ve built a model that supports people beyond traditional eligibility, at every stage of employment, retirement, and legacy planning.
What We Stand For
We bring clarity to coverage, confidence to decisions, and continuity to support.
Whether someone finds us through an employer, advisor, or directly on their own, we deliver value that lasts—not just at sign-up, but when it truly counts.
Who We Serve
We work with forward-thinking people and partners across the insurance ecosystem:
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Employers who want to extend benefits beyond the basics and support every employee—without extra burden
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Employees & Retirees who need guidance, enrollment help, or benefit transition support
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Advisors & Brokers seeking a trusted partner to expand their impact without adding overhead
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Business Owners navigating valuation, protection, or succession planning
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Individuals & Families who want personal insurance solutions—on their terms, with no pressure
How We Work
Tech-Enabled, Human-Led
We blend digital convenience with real expert support—so every interaction feels personal and informed.
Flexible, Wherever You Are
We support clients virtually, on-site, or through white-labeled delivery for partners and platforms.
Collaborative by Design
We complement your relationships—we don’t compete with them. Our role is to add depth, not disruption.
Legacy-Minded
Our solutions extend beyond enrollment to claims and beyond. With tools like ClaimsCare™ and strategic partnerships, we’re here for the long term.
The INSRPRO™ Promise
We don’t overwhelm. We walk with. Because the right benefit—at the right time—delivered the right way… changes everything.
About The Founder
Scott A. Venerable
Managing Principal, Head of Strategy & Enablement
With more than two decades in insurance and financial services, Scott Venerable created INSRPRO™ | INSURANCE ProActive to solve a problem too many people face: having benefits, but not knowing how to use them—or worse, being excluded from access altogether.
Licensed nationally in life, annuities, and property & casualty insurance, Scott brings a deep understanding of how risk, coverage, and legacy intersect in real life. He’s worked across the industry—from carriers to advisory firms to HR Technology—and knows that the system often fails people at the exact moment they need it most.
After seeing families lose out on benefits due to confusion, lack of communication, or missed steps, Scott launched Beneficiary ProActive™ to ensure beneficiaries aren’t just named, but supported. That same proactive mindset powers INSRPRO™, where he leads a team committed to making insurance clear, accessible, and empowering for every individual—regardless of their eligibility status.
Scott’s Guiding Mission: Engage. Encourage. Empower.
Whether he’s helping a retiree transition with confidence, partnering with an advisor to extend their value, or equipping employers with smart benefit strategies, Scott delivers with integrity and heart.
Because at the end of the day, it’s not just about having coverage.
It’s about having the right benefits—at the right time—in the right way.™